6 Top Tips on How to Write a Business Plan - Proofed

6 Top Tips on How to Write a Business Plan - Proofed 6 Top Tips on How to Write a Business Plan Whether you’re a new startup or an established business with big ideas, preparing a business plan is the first step to ensuring success. But what do you need to know when writing one? 1. Know What You Want to Achieve Before you start writing a business plan, think about who it is for and what you want to achieve. All business plans set out a strategy and a step-by-step action plan, but exactly how you do this and what your plan should feature may depend on several factors. These include: Whether the plan is for internal (e.g., yourself or a manager) or external use (e.g., investors) Your objectives (e.g., securing funding or expanding into new markets) The period of time your business plan covers Once you know this, you can tailor your writing accordingly. For instance, if your plan involves securing outside investment, you may need to â€Å"sell† your business more strongly. You might even want to prepare slightly different plans for internal and external use. 2. Do Your Research A business plan is more than just an idea. It also needs to show the reader that you’ve considered all the circumstances involved in running a business. Consequently, as well as explaining what your business will do, consider how it fits into existing markets and who your main competitors will be. This will help you estimate the expenses and expected financial performance for your plan, which is also vital information. 3. Short Is Good You want your business plan to be read? Then try to make it as clear and concise as possible. Time is money, after all, and nobody is going to read a 100-page document, no matter how great the ideas within are. As such, it can help to focus only on the most important information in your plan. The report arrived. Its, um, comprehensive. You should also include an executive summary at the start of the document. This provides a brief overview of the key points of your plan. Ideally, this will encourage time-pressed readers to see what you have to say and give the rest of the plan a look! Think of it as a bit like a written elevator pitch. 4. Use Appendices If you’ve followed the advice in point three above, you may have cut some material from your business plan. But don’t chuck it in the trash just yet! Any additional research or information can be included in an appendix at the end of the document. This shows that you’ve done the hard work to prepare your plan without the main document becoming bloated. 5. Professional Formatting First impressions matter. And this means the presentation of your business plan matters, too. Make sure your plan looks professional by: Adding a title page Using page numbers and section headers Including visual aids (e.g., charts, graphs, or illustrations) Ensuring all fonts and formatting are clear and consistent None of this should come at expense of the content, which is far more important. But taking a little time to tidy up your plan will help the reader follow it and show you are serious about your work. 6. Proofread Carefully! Whether your plan is for internal or external use, you need to check it carefully before you are finished. Even small errors will look bad, and the editing process also gives you a chance to review the content. An extra pair of eyes can really help on this count, so feel free to get in touch with our team today.

The Iron Age - Social and Technological Advances

The Iron Age - Social and Technological Advances The European Iron Age (~800-51 BC) (see also the African Iron Age) is what archaeologists have called that period of time in Europe when the development of complex urban societies was spurred by intensive manufacturing of bronze and iron, and extensive trading in and out of the Mediterranean basin. At the time, Greece was flourishing, and the Greeks saw an explicit division between the cultured peoples of the Mediterranean, as compared to the barbaric northerners of central, western and northern Europe. Some scholars have argued that it was Mediterranean demand for exotic goodssalt, furs, amber, gold, slaves, foodstuffs, eventually iron weaponrythat drove the interaction  and led to the growth of an elite class in the hillforts of central Europe. Hillfortsfortified settlements located on the tops of hills above Europes major riversbecame numerous during the early Iron Age, and many of them do show the presence of Mediterranean goods. European Iron Age dates are traditionally set between the approximate period when iron became the principal tool-making material and the Roman conquests of the last century BC. Iron production was first established during the Late Bronze Age  but did not become widespread in central Europe until 800 BC, and in northern Europe by 600 BC. Chronology of the Iron Age 800-450 BC (Early Iron AgeHallstatt in central Europe, Jastorf in north central Europe) The early part of the Iron Age is called the Hallstatt culture, and it was during this time in central Europe that elite chiefs rose in power, perhaps as a direct result of their connections to the Mediterranean Iron Age of classical Greece and the Etruscans. Hallstatt chiefs built or rebuilt a handful of hillforts in eastern France and southern Germany, and maintained an elite lifestyle. Hallstatt sites: Heuneburg, Hohen Asberg, Wurzburg, Breisach, Vix, Hochdorf, Camp de Chassey, Mont Lassois, Magdalenska Gora, and Vace 450-50 BC (Late Iron Age, La Tà ¨ne) Between 450-400 BC, the Hallstatt elite system collapsed, and power shifted to a new set of people, under what was at first more egalitarian society. The La Tà ¨ne culture grew in power and wealth because of their location on important trade routes used by the Mediterranean Greeks and Romans to acquire status goods. References to Celts, conflated with Gauls and meaning central European barbarians, came from the Romans and Greeks; and the La Tà ¨ne material culture is broadly agreed to represent those groups. Eventually, population pressure within the populous La Tà ¨ne zones forced younger La Tà ¨ne warriors out, beginning the massive Celtic migrations. La Tà ¨ne populations moved southward into Greek and Roman areas, conducting extensive and successful raids, even into Rome itself, and eventually including most of the European continent. A new settlement system including central defended settlements called oppida were located in Bavaria and Bohemia. These were not princely residences, but instead residential, commercial, industrial and administrative centers that focused on trade and production for the Romans. La Tene sites: Manching, Grauberg, Kelhim, Singindunum, Stradonice, Zvist, Bibracte, Toulouse, Roquepertuse Lifestyles of the Iron Age By ca 800 BC, most of the people in northern and western Europe were in farming communities, including the essential grain crops of wheat, barley, rye, oats, lentils, peas, and beans. Domesticated cattle, sheep, goats and pigs were used by Iron Age people; different parts of Europe relied on different suites of animals and crops, and many places supplemented their diets with wild game and fish and nuts, berries and fruit. The first barley beer was produced. Villages were small, usually under a hundred people in residence, and the homes were built of wood with sunken floors and wattle and daub walls. It wasnt until near the end of the Iron Age that larger, town-like settlements began to appear. Most communities manufactured their own goods for trade or use, including pottery, beer, iron tools, weapons, and ornaments. Bronze was most popular for personal ornaments; wood, bone, antler, stone, textiles and leather were also used. Trade goods between communities included bronze, Baltic amber and glass objects, and grinding stones in places far from their sources. Social Change in the Iron Age By the late 6th century BC, construction had begun on fortresses on the tops of hills. Building within the Hallstatt hillforts was quite dense, with rectangular timber-framed buildings built close together. Below the hilltop (and outside the fortifications) lay extensive suburbs. Cemeteries had monumental mounds with exceptionally rich graves indicating social stratification. The collapse of the Hallstatt elites saw the rise of La Tà ¨ne egalitarians. Features associated with La Tene include inhumation burials and the disappearance of elite tumulus-style burials. Also indicated is a rise in the consumption of  millet  (Panicum miliaceum). The fourth century BC began the out-migration of small groups of warriors from the La Tà ¨ne heartland towards the Mediterranean Sea. These groups waged terrific raids against the inhabitants. One result was a discernible drop in the population at early La Tene sites. Beginning in the middle of the second century BC, connections with the Mediterranean Roman world steadily increased and appeared to stabilize. New settlements such as Feddersen Wierde became established as production centers for Roman military bases. Marking the traditional end of what archaeologists consider the Iron Age, Caesar conquered Gaul in 51 BC and within a century, Roman culture became established in central Europe. Sources Beck CW,  Greenlie  J, Diamond MP, Macchiarulo AM, Hannenberg AA, and Hauck MS. 1978.  The chemical identification of baltic amber at the Celtic oppidum Starà © Hradisko in Moravia.  Journal of Archaeological Science  5(4):343-354.Bujnal  J. 1991.  Approach to the study of the Late Hallstatt and Early La Tà ¨ne periods in eastern parts of Central Europe: results from  comparative  classification of Knickwandschale.  Antiquity  65:368-375.Cunliffe B. 2008. The Three Hundred Years that Changed the World: 800-500 BC. Chapter 9 in  Europe Between the Oceans. Themes and Variations: 9000 BC-AD 1000.  New Haven: Yale University Press. p, 270-316Hummler M. 2007.  Bridging the gap at La Tà ¨ne.  Antiquity   81:1067-1070.Le Huray JD, and Schutkowski H. 2005.  Diet and social status during the La Tà ¨ne period in Bohemia: Carbon and nitrogen stable isotope analysis of bone collagen from Kutn Hora-Karlov  and Radovesice.  Journal of Anthropological Archa eology  24(2):135-147.Loughton ME. 2009.  Getting smashed: the deposition of amphorae and the drinking of wine in Gaul during the late Iron Age.  Oxford Journal Of Archaeology  28(1):77-110. Marciniak A. 2008.  Europe,  Central  and Eastern.  In: Pearsall DM, editor.  Encyclopedia of Archaeology. New York: Academic Press. p 1199-1210.Wells PS. 2008.  Europe, Northern and Western: Iron Age.  In: Pearsall DM, editor.  Encyclopedia of Archaeology. London: Elsevier Inc. p 1230-1240.